White label. Your domain. Your rules.

Your marketplace is ready in days not in months

A tenant is your isolated environment on the Minu24 platform. Separate domain, branding, categories, custom fields, filters, and full operational independence.

Isolated database (RLS)
Your domain and branding
Ready to launch in days
Setup

Tenant launch pricing

One-time configuration and launch fee. Scope depends on the vertical, languages, fields, catalogs, and monetization layer.

Base launch
EUR 12,000 - 20,000

Ready tenant on your domain with branding and baseline configuration for a fast market start.

  • Domain and DNS setup
  • Basic branding: logo, colors, fonts
  • 1 interface language
  • Up to 10 categories with custom fields
  • Basic SEO and metadata
  • Handover and onboarding
Recommended
Configured tenant
EUR 20,000 - 35,000

Full launch with filters, catalogs, multiple languages, and custom storefront content.

  • Everything from the base launch
  • Up to 3 interface languages
  • Full category and attribute setup
  • Custom fields: number, list, catalog, range
  • Search filter and alias setup
  • Custom homepage layout
  • Email templates and SMTP
  • Premium plans and monetization setup
  • Promo codes and ad system
Enterprise tenant
EUR 35,000 - 60,000+

Configuration for complex verticals, multi-country rollouts, B2B workflows, and heavier operational requirements.

  • Everything from the configured tier
  • Multilingual content and translations
  • Seller and listing verification
  • Custom pricing logic
  • Third-party catalog integration
  • Advanced analytics and reporting
  • Support SLA
Monthly

Infrastructure subscription

Platform, hosting, updates, security, and support without building your own infrastructure and DevOps stack.

Base
EUR 290 / month

Up to 10,000 listings, standard media quota, email support

Standard
EUR 590 / month

Up to 50,000 listings, priority support, expanded analytics

Pro
EUR 990+ / month

Unlimited listings, dedicated resources, SLA, and custom integrations

Included every month
  • Isolated PostgreSQL RLS database
  • Hosting and CDN media delivery
  • Security and platform updates
  • Backups
  • Monitoring and observability
  • Baseline operational support
Tenant capabilities

This is not just an admin panel, but a full marketplace product

A tenant sales page should not sell only settings and categories. It should sell a ready product for end users. The tenant already includes customer experience, trust, communication, reviews, seller tools, and monetization mechanics that many products only add later.

Search and discovery

Deep search, filters, maps, compare, and category-specific result presentation.

Seller experience

Seller profiles, verification, listing lifecycle, and premium upsell flows.

Retention loops

Subscriptions, notifications, messaging, and repeat engagement inside the product.

Trust and security

OAuth, MFA, review workflows, and tenant isolation at architecture level.

Client storefront and search

The buyer receives a real marketplace front-end with category browsing, dynamic filters, SEO-friendly URLs, saved searches, favorites, and compare.

  • 5 search result modes: card, list, compact, slider, and map
  • Dedicated search layout by category
  • Listing compare with differences-only mode
  • Favorites and saved searches
  • Quick view without leaving search
  • Multilingual storefront and SEO content
Authentication and trust layer

The tenant includes modern sign-in and trust flows that affect both conversion and safety.

  • Email verification
  • OAuth login with Google and Facebook
  • TOTP-based MFA
  • Password policies and auth settings
  • Seller verification and trust indicators
  • Premium seller, verified, and owner badges
Messaging, communication, and retention

The tenant includes a buyer-seller communication layer, not just a contact form.

  • Real-time chat and private messages
  • Typing, delivered, and read states
  • Seller and listing subscriptions
  • Email and push notifications
  • Chat moderation and communication governance
Ratings, reviews, and reputation

Vertical marketplaces need reputation systems, not just listing publication.

  • Ratings and reviews
  • Replies to reviews
  • Review reports and flagged reviews
  • Dispute and appeal scenarios
  • Average seller rating in profile and listing contexts
  • Trust mechanics that improve conversion
Listing lifecycle and seller tools

Sellers can manage listings as commercial assets instead of making one-off posts.

  • Draft, publish, edit, renew, reactivate
  • Mark as sold and status management
  • Price offers and negotiable pricing
  • Discount pricing and premium highlighting
  • Urgent, featured, sold, expired, and draft badges
  • Photos, attachments, video, custom fields, and catalogs
Operational stability of the tenant

Even a single tenant includes a mature operational baseline.

  • PostgreSQL RLS isolation
  • Tenant-scoped cache and WebSocket delivery
  • Watermarking, file limits, and media rules
  • SMTP, email templates, and email logs
  • Retention cleanup and observability
Search experience

Search can be adapted to each vertical

The tenant does not ship with one fixed search layout. It already includes multiple result modes and category-aware search settings for jobs, cars, real estate, and other verticals.

Card view

Grid presentation for cars, goods, and general marketplace scenarios with strong visual focus.

List view

Dense list layout for fast scanning of many results and more detailed text comparison.

Compact view

Ideal for jobs and service-style verticals with more text, company logo, and key metadata in one row.

Slider categories

Slider mode fits visual verticals, curated discovery, featured collections, and homepage sections.

Map view

Map-based presentation for real estate, local services, and location-driven decision flows.

What can be configured in search
  • Filters can be enabled or disabled per tenant logic
  • Each category can have its own filter layout
  • Filter aliases and SEO-friendly search URLs are supported
  • Compact, slider, and map modes can be enabled separately
  • Global filters can be overridden per category
  • Filter groups, expanded or collapsed state, and visibility are supported
  • Display settings include counts, max items, searchable, and location mode
  • Search experience adapts to the vertical instead of staying identical everywhere
For jobs

Compact view with company logo, salary, employment type, experience, and fast scanning of many vacancies.

For real estate

Map view, photos, address, property characteristics, and category-specific filters where location strongly affects conversion.

For cars and goods

Card, list, or slider views with focus on photo, price, brands, models, compare, premium badges, and quick view.

Monetization

A tenant can launch with a revenue model from day one

The goal is not to sell only a listing website, but a system that can already earn money through several revenue flows.

Premium plans

Paid subscriptions and feature access for sellers with priority placement, featured visibility, photo limits, and highlight mechanics.

Promo codes and offers

Promo codes, temporary discounts, and managed campaign-style offers for sales activation and retention.

Advertising system

Advertisers, contracts, campaigns, banners, and placements as a dedicated revenue vertical inside the tenant.

Paid listing features

Upsell mechanics at listing level such as highlighting, priority, premium treatments, and boosts.

Recurring payments and renewals

Recurring monetization through premium lifecycle, renewals, retention loops, and repeat seller purchases.

Payments and transaction history

Visibility into transactions, payment history, promo usage, and monetization analytics for the business owner.

Verticals

Which businesses this fits

A tenant is a blank business surface with ready infrastructure. You define the vertical, categories, fields, and filters without additional coding.

Automotive board
VerticalNarrow niche

Car-focused marketplace with brand, model, year, mileage, VIN, transmission, and catalog-driven filtering.

Jobs and recruiting
VerticalB2B

Industry categories, employment-type fields, salary, experience, city, employer verification, and compact search results.

Real estate
VerticalLocal

Rent and sale flows with area, floor, housing type, map integration, galleries, and location-driven search.

General board for one country
GeneralLocal

Multi-category goods and services for one country with local rules, currencies, languages, and full tenant isolation.

Electronics marketplace
VerticalE-commerce

Fields for brand, serial number, condition, warranty, compare features, delivery, and premium listing visibility.

Pets
NicheCommunity

Sale, adoption, and community-driven flows with breed, age, vaccination, and region filtering.

Isolation

Your environment is fully isolated

Each tenant runs in its own space. Data from one tenant does not mix with another in the database, cache, or WebSocket layer.

Data isolation with PostgreSQL RLS

Queries cannot fetch another tenant's data. Users, listings, media, and settings remain yours only.

Your domain and host

Any domain or subdomain can be mapped. The platform resolves the tenant from the host automatically.

Your branding

Logo, colors, fonts, favicon, and page metadata can all be shaped around your brand.

Your content and structure

Categories, custom fields, filters, catalogs, translations, and settings remain isolated from every other tenant.

How the platform resolves your tenant

autod.eetenant: autod_ee ย |ย  lang: ET / RU ย |ย  vertical: Cars
jobs.eetenant: jobs_ee ย |ย  lang: ET / EN ย |ย  vertical: Jobs
minu24.fitenant: minu_fi ย |ย  lang: FI / EN ย |ย  vertical: General

One platform owner can manage a network of tenants from a single platform admin layer.

Tenant admin panel

Full operational independence

The tenant admin surface already covers day-to-day marketplace operations: content, monetization, ads, messaging, moderation, email, and SEO.

10
menu groups
37
menu items
95%
of tasks without platform owner help
0
lines of code for daily operations
Quick dashboard actions
Pending complaints
Moderate listings
Advertising system
Add category

Full menu structure

Tenant network

One service, multiple countries

The platform resolves tenants by domain. One owner can launch separate tenants per country with local language, currency, and business rules without duplicating the codebase.

How it works

Example: an automotive board for Estonia on autod.ee, Latvia on autod.lv, and Finland on autod.fi becomes three separate tenants, three isolated databases, one platform owner, and one admin control model.

Example tenants by host
DomainCountryLanguagesVertical
autod.ee๐Ÿ‡ช๐Ÿ‡ช EstoniaET / RUCars
autod.lv๐Ÿ‡ฑ๐Ÿ‡ป LatviaLV / RUCars
autod.lt๐Ÿ‡ฑ๐Ÿ‡น LithuaniaLT / RUCars
jobs.ee๐Ÿ‡ช๐Ÿ‡ช EstoniaET / EN / RUJobs
kinnisvara.ee๐Ÿ‡ช๐Ÿ‡ช EstoniaET / ENReal estate
kuulutused.fi๐Ÿ‡ซ๐Ÿ‡ฎ FinlandFI / ENGeneral board

Launch your tenant

Tell us about your vertical, domain, and configuration. Leave a request and we will get back within one business day.